Welcome to my blog
A digital marketing technology expert with a solid background in multiple technologies and a proven track record of driving innovative marketing solutions over 13+ years of diverse experience in Advertising, Marketing, and Artificial Intelligence technologies with an understanding in customer lifecycle by delivering end to end technology solutions across multiple sectors including Banking, Insurance, Telecom, Automotive, FMCG and Travel.
My expertise is on multiple tools i.e. Decisioning and artificial Intelligence in marketing, Customer Data Platforms, Programmatic Advertising, Marketing Automation, Dynamic Creative Optimization, Website Personalization, A/B Testing, Data Analytics, and Bid/Campaign Management
My Journey in AdTech & MarTech
Over the last decade, I have developed a deep understanding of the marketing technology landscape with an understanding on digital advertising, data analytics, automation in marketing and customer relationship management systems. I am skilled in leveraging various marketing technology platforms to enhance marketing effectiveness, streamline processes, and optimize the customer experience. Well versed with strategic, planning and executing the digital forte for brand and acting as a strategic partner and consultant to provide value for marketing investments and scaling growth for brands